Friday, September 27, 2013

Hollywoodisation vs Asianisation



Throughout today’s society, we are living in a technology driven modern era, where human culture is often being dominated by a significant amount of art and media movements, regardless of whether we notice it or not. An example of a movement that has contributed significantly to our technology driven era is the ever-growing television and film industry. Specifically, the Hollywood film industry in particular has always had a dominant presence in the production worldwide films.

It is often argued that Hollywood plays an extremely significant role in the development of global uniformity, by instilling the Western values and ways of life into other cultured films. Klein (2004), made comments regarding Hollywood’s fascination with Asian cinema, stating that this is ‘seen evidently throughout a number of great Hollywood films, with actors such as Jackie Chan and Jet Li appearing regularly in Hollywood martial arts films that are all influenced by Asian cinema and its creators.’ Klein also states that the Hollywoodisation of Jackie Chan is ‘undeniable’ as he has been ‘squeezed, patted, nipped and tucked in order to fit into a different culture history’ (2004, pg. 365)
In terms of the statement that Klein has made in regards to this, I feel that Jackie Chan would appear differently within his own cultural framework, as he has been under the influence of Hollywood cinema for the most part of his filmmaking career. 

                                                                 Image source: aintitcool.com

‘Asianisation’ is defined by Klein (2004) as the ‘transnationalisation of the Hollywood film industry’. In stating this, Klein is arguing that Hollywood films are clearly defined in their own stereotypical representation of the Asian genre and culture. The concept of Hollywoodisation, on the other hand, is one that greatly intrigues me. Every country in the world is full of filmmakers, and a film culture, yet one industry has managed to take control of the entire world’s film industry. The film industry today is dominated by Hollywood’s ideas, values, culture and humour.

Sources:

Klein, Christina 2004, ‘Martial arts and globalisation of US and Asian film industries’, Comparative America Studies, vol. 2, no. 3, pp. 360-384.


1 comment:

  1. Lauren,

    Enjoyable and neat encapsulation of how Hollywood and Asian cinema feed off each other in an unequal but nonetheless symbiotic relationship. I would have enjoyed learning more about the Asianisation of Hollywood, and the features and evidences of such. Beyond academic references, and also probably because of my poor knowledge of popular culture, I'm almost entirely ignorant of any Asian influence in the blockbusters these days - I would love to learn such.

    Interesting use of words to describe Jackie Chan there - 'nipped and tucked'. I believe that's a reference to the rumoured surgery he underwent in the 70's to have his eyelids 'tucked' to make him appear more Western. Presumably to make him more accessible to Hollywood.

    That probably says all that needs to be said about how much Hollywood (and by extension, the Western world) likes the idea of consciously being influenced by other cultures: at one point apparently Asians were considered "too Asian" to play Asians on our television screens.

    Good heavens.

    Ryan

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